| International Marketing |
| This course explores the cultural, political and economic dimensions of global marketing and covers market entry evaluation, strategy, and the application of marketing mix in the international environment. Case studies and classroom discussions assist participants in understanding the fundamentals of multinational marketing and marketing technology. |
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| MKT | 0008 | RX6 | $250 | R | 8/27/98 | 10/15/98 | 6:00-8:00 PM | Jote |
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