| Marketing and Consumer Research |
| What is the difference between a fad and a trend? Do you shop till you drop and buy till you cry? Just what makes consumers tick? In this course, we examine consumer motivation, attitudes, and psychology; data collection; questionnaire design; and related topics. This course provides necessary tools for entrepreneurs and marketing professionals. |
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| MKT | 0007 | T68 | $250 | T | 10/27/98 | 12/15/98 | 6:00-8:00 PM | Mintzer |
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