| Basics of Public Relations |
| An overview of publicity and public relations for individuals, corporations, and non-profit organizations. Subjects include planning publicity campaigns; copy writing; working with media; and evaluation techniques. Participants will develop public relations planning, creative communication, and campaign skills through team project work. |
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| MKT | 0004 | WX6 | $250 | W | 8/26/98 | 10/21/98 | 6:00-8:00 PM | Kennedy |
| MKT | 0004 | W68 | $250 | W | 10/28/98 | 12/16/98 | 6:00-8:20 PM | Leeds |
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