| Writing That Sells |
| Sell ideas, services, and products by using powerfully persuasive language. This course will stimulate the creative impulse. It focuses 0 developing skills to write effective sales collateral direct mail, public relations and promotional materials. Practical writing assignments cover the targeted business letter, direct-mail pack. ages, press releases, brochures, presentation. and marketing with video. Participants will have opportunities to focus on writing copy applicable to their individual situations. |
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| MKT | 0003 | WX6 | $250 | W | 8/26/98 | 10/21/98 | 6:00-8:00 PM | Breslow |
| MKT | 0003 | W68 | $250 | W | 10/28/98 | 12/16/98 | 6:00-8:20 PM | Breslow |
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