| Advertising Techniques |
| In this practical introduction to using advertising as a marketing tool, topics include client relationships; selecting and using media; account management; and agency organization, including creative, production and administrative functions. The course encourages a holistic approach to campaign development through case study and individual or group projects. |
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| MKT | 0002 | R68 | $250 | R | 10/29/98 | 12/17/98 | 6:00-8:20 PM | TBA |
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