This course focuses on
the role of business enterprise within the global
economy. It provides a discussion and case study analysis
of the practices utilized by multinational corporations
for developing foreign trade, investment, management, and
sales strategies. Topics include objective setting;
operational analysis of human, technological, and
financial resources; marketing plan development; and risk
assessment. The course examines the effects of cultural,
socioeconomic, and political aspects on international
operations. Designed for those involved in international
banking, trade, finance, manufacturing and sales
development or for anyone who wishes to broaden their
understanding of business. |