| Marketing Health Care |
| Health care has entered a new, competitive era. Changing delivery systems and social conditions, as well as increased consumer awareness. are making access to marketing expertise vital for health care organizations. This course will teach the basics of health care marketing. Students will learn, through lectures, case studies and projects, how to prepare and implement or oversee health care marketing plans. Areas covered will include research, audience targeting, public relations, advertising, and development of consumer loyalty. |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|---|
| HCM | 0004 | RX6 | $250 | R | 8/27/98 | 10/15/98 | 6:00-8:00 PM | Marmion |
| HCM | 0004 | R68 | $250 | R | 10/29/98 | 12/17/98 | 6:00-8:20 PM | Marmion |
[Return To Homepage] [Registration Information] [Schedule Of Classes] [Go Back]